Hi, I'm Michal Bar
At my core, I have a rare ability to understand complex situations - quickly and deeply. To pinpoint where the real problem is, why it's happening and the processes behind it, and from there to build the right path to improve things and create value.
Alongside that, I have a rare product intuition: describe a problem to me, and I already see how the solution should look - and I can spec it quickly and precisely. Because the real difficulty was never the building - it's knowing what is right to build, and how it should look.
I think creatively, so my solutions are precise, original and on point - the kind that move the needle. And because I'm deeply connected to design and aesthetics, the message and the look matter to me just as much as the content.
Today, when anyone can build a product with AI in a few clicks, it's easy to end up with a generic result that looks like everyone else's and doesn't actually work for the business. What sets you apart is experience and business sense - the ability to build a product, website or automation that fits the need exactly, differentiates you, and delivers real value.
More than 20 years in hi-tech and technology - from the technological unit of the IDF Intelligence Corps in the cyber field, through consulting and client management, to senior management roles at a cybersecurity startup, where I led the Customer Success and professional-services organization, with full responsibility for all clients and projects. Today I develop products, websites and systems, build automations and AI agents, and partner with businesses, independent professionals and entrepreneurs - from understanding the need to delivery.
And above all - a genuine connection with people, and listening to the need behind the words. Native-level English · strong presentation and communication skills.
- IDF Intelligence CorpsTechnological unit · Cyber
- Consulting & client managementCybersecurity
- Senior management at a startupCustomer Success · Cyber
- TodayDevelopment, automation & AI agents for businesses and independents
What people say
"Michal built us a tool that saved hundreds of work hours and streamlined a whole process, with a simple, intuitive and efficient interface. Working with Michal is a win - she fully grasps the business need and then some, drives fast, high-quality progress with real commitment, and delivered a solution far better than I expected."
"Michal has a rare ability to take a project from A to Z - and fast. She deeply understands the needs, spots what's still missing, and above all knows how to separate the essential from the noise and build an excellent project with everything it needs and without over-complicating. Beyond the high level of professionalism, what really stood out was the human touch and availability - always attentive, accessible and there for every question. Service and support on a whole other level."
"Michal has the rare ability to connect business understanding with technology, and that's exactly what we were looking for. She spec'd and built us a solution with precise messaging, creativity and a real answer to the need - beyond expectations."
Have a challenge, an idea, or a project?
A free, no-obligation consultation - I'll get back to you within 24 hours. Based in Israel and available for calls during US morning hours (Eastern through Pacific).