Development, automation & AI agents - with a product mindset

02 About

Hi, I'm Michal Bar

At my core, I have a rare ability to understand complex situations - quickly and deeply. To pinpoint where the real problem is, why it's happening and the processes behind it, and from there to build the right path to improve things and create value.

Alongside that, I have a rare product intuition: describe a problem to me, and I already see how the solution should look - and I can spec it quickly and precisely. Because the real difficulty was never the building - it's knowing what is right to build, and how it should look.

I think creatively, so my solutions are precise, original and on point - the kind that move the needle. And because I'm deeply connected to design and aesthetics, the message and the look matter to me just as much as the content.

Today, when anyone can build a product with AI in a few clicks, it's easy to end up with a generic result that looks like everyone else's and doesn't actually work for the business. What sets you apart is experience and business sense - the ability to build a product, website or automation that fits the need exactly, differentiates you, and delivers real value.

More than 20 years in hi-tech and technology - from the technological unit of the IDF Intelligence Corps in the cyber field, through consulting and client management, to senior management roles at a cybersecurity startup, where I led the Customer Success and professional-services organization, with full responsibility for all clients and projects. Today I develop products, websites and systems, build automations and AI agents, and partner with businesses, independent professionals and entrepreneurs - from understanding the need to delivery.

And above all - a genuine connection with people, and listening to the need behind the words. Native-level English · strong presentation and communication skills.